Read Pink® in Honor
of Breast Cancer Awareness Month and Support the Next Chapter in Innovative
Research
Penguin Random House Marks Five-Year
Partnership Milestone and $125,000
in Donations to The Breast Cancer
Research Foundation®
What’s black and white and pink all over? The initiative by Penguin Random House called
Read Pink®
in honor of Breast Cancer Awareness Month (October)!
Today the scientific community has left
behind the “one-size-fits-all” breast cancer treatment to emerge with targeted,
more effective therapies. As a result, after remaining stagnant for more than
50 years, the death rate from breast cancer has decreased by 30 percent. The
Read Pink® initiative by Penguin Random House is proud to be part of
this exciting new chapter in the fight against breast cancer, supporting the
bold research of The Breast Cancer Foundation® (BCRF), while
leveraging its passionate readers to help increase awareness and education
about the disease. This literary embrace of a life-saving cause has resulted in
nearly 1.5 million best-selling novels shipped with Read Pink seals and
information about BCRF across all five years of the promotion.
Penguin Random House is thrilled to partner
once again this year with BCRF, as 91 cents of every dollar spent by BCRF is
directed towards breast cancer research and awareness programs.
The $25,000 donation that Penguin Random House
contributes, regardless of sales, provides
vital funds to support the mission of BCRF.
In honor of Breast
Cancer Awareness Month and Penguin Random House’s Read Pink® editions, we are featuring a few
participating authors and what Read Pink® means to them…
Beatriz Williams (2014 Read Pink® Spokesperson), A Hundred Summers
“Every life lost to breast cancer
leaves behind a hole that can never be filled again: a wife, a mother, a
sister, a friend, an aunt, a grandmother. I’m so grateful for organizations
like The Breast Cancer Research Foundation for their efforts to find a cure for
this devastating disease, and honored to support breast cancer awareness,
detection, and research through Penguin’s READ PINK program in 2014. With your
help, we can move closer to the day when breast cancer leaves behind only
survivors.”
Karen White, The Time Between
“Since 1989, death
rates from breast cancer have been decreasing due to earlier detection and
improved treatment because of the efforts of organizations like The Breast
Cancer Research Foundation. Books have always been an important part of my
life, and I am honored that my book will be part of Penguin’s Read Pink program
that supports breast cancer awareness and research through reading. It is my
greatest hope that through efforts like this we might find a cure within my
lifetime.”
Nora Roberts, Sea Swept and The Witness
“To all the moms
and daughters, wives and sisters, lovers and friends, Read Pink is here for you
and yours. Help support breast cancer awareness and the strong, brave women who
fight or will fight this disease and Read Pink in October.”
Catherine Anderson, Perfect Timing
“I am so delighted
to be included in the Read Pink campaign again this year with Perfect Timing being featured, along
with so many other great books, to raise funds for breast cancer research. I
can remember when a diagnosis of breast cancer was often equivalent to a death
sentence. Nowadays, the survival rates have increased greatly, and I personally
know women who have prevailed over this terrible disease. Sadly, I’ve also
known a few women who lost the battle. So I call upon all of you to join ranks
with me and countless other women in a war to defeat breast cancer. ‘Read Pink!
Buy books bearing the Read Pink logo as gifts for the women you love.’ By
standing together as sisters, we have it within our power to make a huge
difference!”
Jayne Ann Krentz, Dream Eyes
“This is the time
of year when we celebrate the progress that has been made in the battle against
breast cancer and acknowledge the work that lies ahead. No, we aren't there
yet. There's a long way to go. The greatest weapon we have to fight this
disease is research and research costs money. That is why this breast cancer
awareness campaign is so important and why I am proud to participate.”
Marie Force, I Want to Hold Your Hand
“I’m so thrilled to
be part of the Read Pink effort to help raise awareness and funding for breast
cancer research. I hear frequently from romance readers who tell me my books
and those of other romance authors have helped them get through breast cancer
treatment. I want to hear from fewer of them in the future. I want to hear they
took our books on fabulous vacations rather than treatments. Please Read Pink
in October to support all the courageous women fighting this disease and to
fund critical research. Thank you for Reading Pink!”
Full List of 2014 Participating Authors:
Jojo Moyes, The Last Letter from your Lover
Karen White, The Time Between
Nora Roberts, Sea Swept and The Witness
Jennifer Chiaverini, Mrs. Lincoln’s Dressmaker
Beatriz Williams, A Hundred Summers
Wendy Wax, While
We Were Watching Downton Abbey
Catherine Anderson, Perfect Timing
Marie Force, I Want to Hold Your Hand
Janet Chapman, The Heart of a Hero
Lisa Gardner, MacNamara’s Woman
Jayne Ann Krentz, Dream Eyes
Mark your calendars and remember to join in
the conversation with @BerkleyRomance
and @PenguinGroupUSA on Twitter in
October. Make sure to use the hashtag #ReadPink!
For more information about the Read Pink
initiative and to view a complete list of the participating retail outlets,
please visit penguin.com/readpink.
Read
Pink®
Blog Tour Schedule
Please support the blogs taking part in this special, Read Pink® Spotlight Tour!
October 1 – Exclusive guest
post with spokesperson Beatriz Williams on LizandLisa.com
***
September 22 Cheryl's Book Nook; The Readers Den; Gone with the Words;
September 23 Reading Reality; You Gotta Read; Adria's Romance Reviews
September 24 Kimberly Faye Reads; Nicely Phrased; I Smell Sheep
September 25 Romance Junkies; To Read or Not To Read;
September 26 Cindy's Love of Books; Chick Lit Plus; The Book Reading Gals
*
September 29 LitChat;
Melissa's Eclectic Bookshelf;
Chris Book Blog Emporium
September 30 Reality
Bites! Let's Get Lost!; Grave Tells; Britt's Book and Life Blog;
October 1 Cocktails and Books; The Reading Nook Reviews; 2Bookaholics;
October 2 SOS Aloha; Bookish Things & More; Shayna Renee's Spicy Reads
October 3 Dew on the Kudzu; Peace Love Books;
*
October 6 My Book Addiction and More; Book-alicious Mama;
October 7 A Dream Within A Dream; Thoughts in Progress; Mundie Moms
October 10 Supernatural Snark; Once Upon a Twilight;
*
October 13 Fallen Angel Reviews; Parajunkee's View; As I Turn the Pages
October 14 Reading in Black & White; Keepin It Real Book Blog
October 15 ABCD Diaries; Fictional Candy; Paranormal Book Club
October 16 Sexy Bibliophiles; Book Sniffers Anonymous;
October 17 Wicked Lil Pixie; The Book Swarm; Addicted 2 Novels;
*
October 20 News
& Sentinel, “Book Nook”; The
Reading Café
October 21 The Book Bellas; The Book Cellar
October 22 The Novel Life; My Book Muse;
October 23 Rock Stars of Romance; Silver's Reviews; Journey of a Bookseller
October 24 Sunshine & Mountains
*
October 27 Bewitched Bookworms; Ramblings From This Chick
October 28 Reading in Pajamas; Turn the Page
October 29 Michelle & Leslie's Book Picks;
Stuck In YA Books;
October 30 Fang-tastic Books; No BS Book Reviews; Marie’s Cozy Corner
October 31 In Shadows; Love Romances & More
